Develop skills to advocate for your interests effectively—achieving better outcomes in salaries, purchases, contracts, and conflicts through strategic communication.
Negotiation principles: preparation (research market rates, alternatives, your limits), separating people from problem (collaborative not adversarial), understanding interests not positions (why they want something, not just what), creating win-win solutions (expand pie, don't just divide).
Techniques: anchoring (first offer influences range), silence (pause creates pressure for concessions), BATNA (Best Alternative To Negotiated Agreement—your walk-away point), mirroring (repeating back builds rapport). Applications: salary negotiations (know your worth, time it right), car buying (research prices, willing to walk away), rent (polite persistence, offer longer lease), freelance rates.
Common mistakes: accepting first offer, failing to prepare, emotional reactions, false dichotomies (not either/or). Everything negotiable—cultural discomfort limits many. Practice low-stakes first. Significant lifetime financial impact.