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Learn advertisements

⏱️ 1-2 hours 📊 Beginner 📱 Media

About This Idea

Understand the psychology and techniques behind effective advertising. Learn how to create compelling ads that capture attention, communicate value, and drive action. Whether for social media, print, or video, advertising skills help you promote products, services, or ideas effectively.

How to Get Started

UNDERSTANDING AD BASICS (30 minutes)
  1. Study successful ads: Analyze ads that caught your attention - what made them work?
  2. Learn the AIDA formula: Attention, Interest, Desire, Action - framework for all effective ads
  3. Understand your audience: Who are you targeting? What problems do they have? What motivates them?
  4. Study ad psychology: Color theory, typography, composition - how visual elements influence perception
CREATING YOUR FIRST AD (1 hour)
  1. Define your message: One clear benefit or value proposition - keep it simple
  2. Write compelling copy: Headline grabs attention, body explains benefit, call-to-action drives action
  3. Choose visuals: High-quality images that support your message, evoke emotion
  4. Design layout: Use Canva (free) templates - balance text and images, guide eye to CTA
TESTING & REFINEMENT (30 minutes)
  1. Create variations: Test different headlines, images, CTAs - see what resonates
  2. Get feedback: Show to friends, ask what they remember, what confused them
  3. A/B test: Run two versions, measure which performs better
  4. Apply learnings: Use insights to improve future ads

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